NaMING THE KODIAQ
Skoda was founded in 1905 and belongs to the Volkswagen group since 1991. Soon Octavia as well as Octavia Combi became bestsellers. Further successful car models followed: Fabia, Roomster and Superb. Skoda scores with the Yeti in the SUV segment since 2009. Beginning with 2017 the Skoda Kodiaq® will expand the SUV portfolio of the brand.
Worldwide naming and name strategy of the first big SUV of the Czech brand. The kodiak bear from Alaska was the inspiration for the spacious off-road vehicle. The brown bear is one of the two largest bears alive today. The beautiful predator reflects the generous dimensions as well as the agility of the car.